New Sitara Collections Website Highlights Unique Line of Gifts Perfect For Holiday Giving
Redesigned website helps customers find exclusive handcrafted products more easily than ever
Stamford, CT – November 29, 2011 – Whether giving a gift or making purchases for your own home, “boring” isn’t on anyone’s list. And thanks to Sitara Collections’ line of distinctive, hand-made items, forgettable gifts are a thing of the past.
Created exclusively for Sitara by fair-trade Indian artisans, the gift line includes everyday luxuries such as silk and leather journals, leather wine boxes, wax pots, oil burners and more—all crafted in cravable contemporary designs using traditional techniques.
Launching December 1, the redesigned Sitara Collections website ensures these treats, as well as Sitara’s extensive selection of jewelry, pashmina, natural beauty and wellness products, and Christmas ornaments are easier to find than ever before. The website now includes a user-friendly search engine, more detailed product descriptions, and enhanced category headings that help customers locate the perfect item fast.
Soon, the website will also feature artist profiles, which will help customers connect with the individuals who handcraft each piece on the site. It was these artisans and their distinctive products, after all, that compelled Linda Singh to found Sitara Collections in the first place. “Each time I returned from a trip to my husband’s native India, I brought jewelry and accessories that my friends raved about. I also got to know the artists behind the wares and became passionate about fair trade,” Singh explains.
Providing sensational goods with impeccable design and top-quality materials has been essential to the success of Sitara Collections, but Singh has also ensured that customers’ purchases have far-reaching benefits. From the beginning, a portion of all proceeds have gone toward building a school for underprivileged children in India, with a second school nearing completion.
The artist profiles will be an integral part of the improved website. “The women artists are particularly inspiring,” Singh says. “They’re able to escape often-turbulent homes for a few hours of creative release, put some money in their pocket, and keep traditional craftsmanship alive in their own village.”
For more information or to browse the redesigned site, visit www.sitaracollections.com.
About Sitara Collections
Sitara Collections was founded in 2007 by Linda Singh after several trips to India exposed her to the beautiful jewelry and clothing created in the country. The lines at www.sitaracollections.com include handcrafted 92.5 sterling silver and 18K gold jewelry made by artisans in India, as well as handmade Pashmina shawls, distinctive Christmas ornaments and uniquely stylish lifestyle accessories. The line is also sold at select stores in Connecticut. As a measure of her respect for the artisans and the country itself, Singh donates a portion of the proceeds to a school in India founded by her husband, Vinay. For more information, visit the Sitara Collections web site at www.sitaracollections.com.